We help travel businesses own the customer relationship again.
After 25+ years building and operating businesses across hospitality, travel, e-commerce and technology, we kept seeing the same problem: the companies creating the experience were losing control of the customer relationship.
AI is reopening the customer journey.
Travel businesses build the brand, deliver the experience and serve the guest, yet much of discovery and booking still happens through intermediaries.
The cost is significant. Major booking platforms and OTAs often charge 15–25% commission on every reservation, and visibility programs can push that above 30%. On a €200 room night, €30–€60 leaves the business before the guest even arrives.
Now customers are moving from traditional search toward AI-powered recommendations, conversations and personal planning.
Xbrandify helps hotels and travel companies become part of that journey earlier and connect discovery, planning, booking and the guest experience under their own brand.
The result is a stronger direct relationship with the customer and more opportunities for direct revenue.
From discovery to direct relationship.
Early results from live properties using Xbrandify.
Time spent in a conversational journey compared to a static website visit.
Guests coming back to the conversation during their trip.
Started conversations that move into a booking process.
Measured across live customer deployments. Figures update as more properties go live.
Operators, not spectators.
Our team combines decades of experience across hospitality, travel, SaaS, e-commerce, business development and digital technology.
25+ years across hospitality, travel, SaaS and commercial growth. Built and operated travel businesses and led technology expansion across European markets.
Former lead in business development at H&M and Bolt, with management consulting experience across the US, Berlin and Paris.
The companies creating the travel experience should have the strongest relationship with the people buying it.
AI gives the industry a new opportunity to make that possible.