Two customer categories, one enterprise option, and from-prices that scale with your products, markets and conversations.
Choose billing period
Paid annually.
Sell more than one product. Own more of the journey.
Paid annually.
Turn your destination into one connected journey.
Scoped to your organization and deployment.
Build the AI operating layer around your organization.
The first two cards are different customer categories, not tiers: one sells its own products, the other represents many providers. Enterprise Travel is the deployment option for complex or multi-organization setups. From-prices in EUR excluding VAT. Implementation is a one-time fee, shown below.
You start from the category that matches your organization, not from your size. The published prices are from-prices, and six factors move the final subscription.
Products and content
Tours, activities, packages, places and events kept AI-readable.
AI Visibility Markets
Each language and market pair Xbrandify structures and monitors.
Traffic and usage
Monthly visitors and traveller conversations Freja handles.
Operational complexity
Channels, partners, destinations and workflows the deployment covers.
Integrations
Booking systems, CRM, reservation and partner connections.
Administration
Admin users, brands, partners and approval requirements.
More direct bookings
Bookable cards and deep links into the systems you already use.
Higher booking value
Freja recommends the next experience while the traveller is still planning.
Stronger customer ownership
One journey from first question to during-trip support and return visits.
First-party traveller intent
See what travellers explore and save long before they book.
An AI Visibility Market is one language and market pair that Xbrandify structures content for and monitors. Each market has its own content, its own reporting and its own review cadence, which starts after a first three-month measurement period.
One language opens every market that speaks it. Adding German reaches Germany, Austria and Switzerland — and we optimise for how each country actually searches, not one translation reused three times.
| Capability | Tour Operators & DMCs |
|---|---|
| AI Visibility Markets included | 2 |
| Content structuring refresh | Continuous |
| Visibility review cadence | Monthly |
| AI crawler and agent activity | Monthly |
| First measurement period | Three months |
| Market review with our team | Quarterly |
| Additional markets | Add-on |
External AI systems control their own answers and rankings. Xbrandify structures, publishes and monitors your information; no provider can guarantee inclusion.
In the Travel Planner, travellers save experiences, build itineraries and plan together — and Freja plans with them. What they explore becomes first-party intent you can act on.
Traveller-intent data is handled according to your privacy policy, the data-processing agreement and applicable GDPR requirements.
Freja works in the channels travellers already use, under your own name and tone of voice, and hands over to a human whenever a person should take the conversation.
Freja takes the customer's own name, brand and tone of voice, so travellers meet your team member and not ours.
Implementation is a one-time fee, quoted from the category you start in.
From €1,500
Tour operators, DMCs and activity providers
One-time implementation, billed once at kickoff.
From €5,000
Destinations, DMOs and large venues
One-time implementation across places, events and partner providers.
Custom
Enterprise Travel
Scoped to your brands, organizations and integrations.
| Capability | Tour Operators & DMCs |
|---|---|
| From-price per month | €399 |
| Products included | Up to 100 |
| AI Visibility Markets | 2 |
| Admin users | 3 |
| Super admins | 1 |
| Best for | Tour operators, DMCs, activity providers |
| Capability | Tour Operators & DMCs |
|---|---|
| ChatGPT visibility support | Included |
| Google AI visibility support | Included |
| Perplexity visibility support | Included |
| AI-readable products and departures | Included |
| AI-readable places and events | – |
| Automatic content refresh | Included |
| AI crawler and agent activity dashboard | Included |
| Destination-level visibility coverage | – |
| Multi-brand visibility coverage | – |
| Advanced visibility reporting | – |
| Capability | Tour Operators & DMCs |
|---|---|
| Your own name, brand and tone of voice | Included |
| Visual agent on your website | Included |
| Answers traveller questions from your content | Included |
| Recommends products and experiences | Included |
| Bookable product cards | Included |
| Booking deep links | Included |
| Live availability where connected | Included |
| Interactive maps | Included |
| Visual destination guide | – |
| Voice output | Included |
| Escalates to a human | Included |
| Supports staff with suggested replies | – |
| Capability | Tour Operators & DMCs |
|---|---|
| Visual itineraries | Included |
| Save experiences | Included |
| Invite family, friends or colleagues | Included |
| Collaborative planning | Included |
| Save and continue later | Included |
| Shareable itinerary | Included |
| Downloadable itinerary | Included |
| Booking links from the plan | Included |
| Multi-day planning across providers | – |
| Partner and member products in one plan | – |
| During-trip plan access | Included |
| Capability | Tour Operators & DMCs |
|---|---|
| Website chat | Included |
| On-site and in-destination QR | Included |
| Branded traveller email | Included |
| Gmail | Included |
| Outlook | Included |
| Facebook Messenger | Included |
| Instagram Messaging | Included |
| Coming soon | |
| Booking.com Messaging | Coming soon |
| Human escalation to your inbox | Included |
| Capability | Tour Operators & DMCs |
|---|---|
| Direct booking guidance | Included |
| Multi-product cross-selling | Included |
| Add-ons, transfers and equipment | Included |
| Seasonal and departure-based offers | Included |
| Pre-trip journeys | Included |
| During-trip offers | Included |
| Partner revenue routing | – |
| Post-trip re-engagement | Included |
| Capability | Tour Operators & DMCs |
|---|---|
| No-code admin dashboard | Included |
| Update products, prices and departures | Included |
| Update places, events and opening hours | Included |
| Control agent behaviour and tone | Included |
| Review traveller questions | Included |
| Conversation analytics | Included |
| Booking-intent analytics | Included |
| Partner and member management | – |
| Role-based permissions | – |
| Approval workflows | – |
| Custom dashboards | – |
| Advanced traveller-intent reporting | – |
| Capability | Tour Operators & DMCs |
|---|---|
| Website embed | Included |
| No website rebuild | Included |
| Booking system connection | Included |
| Reservation deep links | Included |
| CRM connection | – |
| Partner product feeds | – |
| Custom integrations | – |
| Capability | Tour Operators & DMCs |
|---|---|
| One-time implementation | From €1,500 |
| Email support | Included |
| Phone and chat support | – |
| Priority support | – |
| Dedicated customer success | – |
| SLA | – |
| Capability | Tour Operators & DMCs |
|---|---|
| GDPR-compliant processing | Included |
| Data-processing agreement | Included |
| You remain data controller | Included |
| Xbrandify acts as processor where applicable | Included |
| First-party traveller intent remains yours | Included |
Tour operators, DMCs and activity providers start from €399 per month paid annually, or from €499 per month paid quarterly. That from-price covers up to 100 products, two AI Visibility Markets and three admin users. Larger catalogues, more markets or more users move the price up from there.
Destinations, DMOs and large venues start from €999 per month paid annually, or from €1,249 per month paid quarterly. That from-price covers destination-wide AI visibility, up to six AI Visibility Markets, ten admin users and two super admins, including partner and member businesses inside one branded journey.
Travel organizations differ far more than hotels. A single activity provider and a regional destination with hundreds of partners use the same platform at very different scale. We price from the volume of products, markets, traffic, channels, integrations and users, so the subscription matches what the platform actually carries.
Yes, implementation is a one-time fee: from €1,500 for tour operators, DMCs and activity providers, and from €5,000 for destinations, DMOs and large venues. Enterprise implementation is scoped and quoted with you. It covers kickoff, connecting your booking system, structuring your products for AI discovery, setting up Freja and training your team.
No provider can guarantee what an independent AI system recommends, and anyone promising it is guessing. What we do is measurable: we monitor how AI systems answer travel questions in every market you sell in, and improve your content on your plan's cadence. Visibility compounds month over month.
Around three months, the dashboard starts moving. By six months the numbers are meaningfully better, because we have learned which questions surface your products and which characteristics travellers search on. From there it compounds — each year you hold more authority in your niche. Bookings follow visibility.
Most visibility tools report how visible you are and tell you what to fix. Then the work lands back on you — rewriting product pages, restructuring content, repeating it next month in every language you sell in. Xbrandify does the work automatically, without touching your existing website, and every improvement we learn compounds across our customers.
We will show you what AI search understands about your products today, and what Freja would do with it under your own name and tone of voice.
