From-prices in EUR excluding VAT, based on annual billing. Quarterly billing is 25% higher. Implementation is currently included with every hotel subscription.
Mews integration
GDPR compliant
Works with your existing website
Multilingual
No platform migration
Human escalation included
Implementation included
Choose by capability, not hotel size.
The plan is selected by functionality, not by property size. The final subscription is the plan minimum or the room count, whichever is higher.
One language opens every market that speaks it. Adding German reaches Germany, Austria and Switzerland — and we optimise for how each country actually searches, not one translation reused three times.
The formula
Monthly price = the higher of the plan minimum or the number of rooms multiplied by the room rate.
Worked example
A 60-room hotel on Professional pays 60 × €10 = €600 per month.
One platform instead of disconnected hotel tools.
AI discovery→
Visual booking→
Guest communication→
Travel planning→
Pre-arrival selling→
In-stay assistance→
Guest-intent insights
One AI. One guest journey. One source of intent.
Guest intent
The intent layer large travel platforms have. Now your hotel has it too.
Most hotels only see the final reservation. Through visual cards, maps, conversations and the Travel Planner, guests reveal what they are interested in long before they book.
Room types
Spa treatments
Restaurants
Upgrades
Activities
Romantic experiences
Family experiences
Transfers
Early arrival
Late checkout
Destination interests
Guest-intent data is handled according to the hotel privacy policy, the data-processing agreement and applicable GDPR requirements.
Choose the level of onboarding you need.
Implementation is currently included with every hotel subscription.
Onboarding and implementation compared across the Essential, Professional and Enterprise hotel plans
Feature
Essential
Professional
Enterprise
Level
Assisted
White-glove
Dedicated white-glove
Kickoff call
Included
Included
Included
PMS and booking connection
Included
Included
Included
AI content structure
Built together
Built for you
Built for every property
Agent personality
Template and refinement
Built to your brand
Built per property and group
Team training
Group session
Dedicated session
Dedicated or on-site
Launch review
Email review
Live review
Live review and optimization
30-day optimization
Included
Included
Included
Onboarding and implementation compared across the Essential, Professional and Enterprise hotel plans
Feature
Professional
Level
White-glove
Kickoff call
Included
PMS and booking connection
Included
AI content structure
Built for you
Agent personality
Built to your brand
Team training
Dedicated session
Launch review
Live review
30-day optimization
Included
Full feature comparison
Every capability, plan by plan. Availability is written as text — Included, Add-on, Coming soon, Custom or a dash for not included — so nothing depends on colour alone.
Plans and pricing
Plans and pricing — comparison of the Essential, Professional and Enterprise hotel plans
Feature
Essential
Professional
Enterprise
From-price per month
€249
€499
€999
Per room/month
€10
€10
€10
Best for
Discovery and booking
Full guest journey and revenue
Groups and advanced operations
Plans and pricing — comparison of the Essential, Professional and Enterprise hotel plans
Feature
Professional
From-price per month
€499
Per room/month
€10
Best for
Full guest journey and revenue
AI discovery
AI discovery — comparison of the Essential, Professional and Enterprise hotel plans
Feature
Essential
Professional
Enterprise
ChatGPT visibility support
Included
Included
Included
Google AI visibility support
Included
Included
Included
Perplexity visibility support
Included
Included
Included
AI-readable rooms and offers
Included
Included
Included
AI-readable restaurant, spa and experiences
Included
Included
Included
Automatic content refresh
Included
Included
Included
AI crawler and agent activity dashboard
Included
Included
Included
Brand-level visibility coverage
–
–
Included
Destination-level visibility coverage
–
–
Included
Advanced visibility reporting
–
–
Included
AI discovery — comparison of the Essential, Professional and Enterprise hotel plans
Feature
Professional
ChatGPT visibility support
Included
Google AI visibility support
Included
Perplexity visibility support
Included
AI-readable rooms and offers
Included
AI-readable restaurant, spa and experiences
Included
Automatic content refresh
Included
AI crawler and agent activity dashboard
Included
Brand-level visibility coverage
–
Destination-level visibility coverage
–
Advanced visibility reporting
–
Visual booking agent
Visual booking agent — comparison of the Essential, Professional and Enterprise hotel plans
Feature
Essential
Professional
Enterprise
Visual AI agent
Included
Included
Included
Website embed
Included
Included
Included
Visual rooms and offers
Included
Included
Included
Bookable cards
Included
Included
Included
Booking-engine deep links
Included
Included
Included
Live availability where connected
Included
Included
Included
In-room QR experience with printed QR stands
Included
Included
Included
Tailored maps
Included
Included
Included
Local recommendations
Included
Included
Included
Voice output
Included
Included
Included
Human escalation
Included
Included
Included
Visual booking agent — comparison of the Essential, Professional and Enterprise hotel plans
Feature
Professional
Visual AI agent
Included
Website embed
Included
Visual rooms and offers
Included
Bookable cards
Included
Booking-engine deep links
Included
Live availability where connected
Included
In-room QR experience with printed QR stands
Included
Tailored maps
Included
Local recommendations
Included
Voice output
Included
Human escalation
Included
Travel Planner
Travel Planner — comparison of the Essential, Professional and Enterprise hotel plans
Feature
Essential
Professional
Enterprise
Visual Stay Planner
–
Included
Included
Personalized itinerary
–
Included
Included
AI recommendations while planning
–
Included
Included
Add rooms, dining, spa and activities
–
Included
Included
Save experiences
–
Included
Included
Invite partner, family or friends
–
Included
Included
Shared planning
–
Included
Included
Save and continue later
–
Included
Included
Shareable itinerary
–
Included
Included
Downloadable itinerary
–
Included
Included
Booking links from the plan
–
Included
Included
Travel Planner — comparison of the Essential, Professional and Enterprise hotel plans
Feature
Professional
Visual Stay Planner
Included
Personalized itinerary
Included
AI recommendations while planning
Included
Add rooms, dining, spa and activities
Included
Save experiences
Included
Invite partner, family or friends
Included
Shared planning
Included
Save and continue later
Included
Shareable itinerary
Included
Downloadable itinerary
Included
Booking links from the plan
Included
Communication channels
Communication channels — comparison of the Essential, Professional and Enterprise hotel plans
Feature
Essential
Professional
Enterprise
Website chat
Included
Included
Included
In-room QR
Included
Included
Included
Branded guest email
Included
Included
Included
Gmail integration
–
Included
Included
Outlook integration
–
Included
Included
Facebook Messenger
–
Included
Included
Instagram Messaging
–
Included
Included
WhatsApp
–
Coming soon
Coming soon
Booking.com Messaging
–
Coming soon
Coming soon
Human escalation to hotel inbox
Included
Included
Included
Communication channels — comparison of the Essential, Professional and Enterprise hotel plans
Feature
Professional
Website chat
Included
In-room QR
Included
Branded guest email
Included
Gmail integration
Included
Outlook integration
Included
Facebook Messenger
Included
Instagram Messaging
Included
WhatsApp
Coming soon
Booking.com Messaging
Coming soon
Human escalation to hotel inbox
Included
Revenue and upselling
Revenue and upselling — comparison of the Essential, Professional and Enterprise hotel plans
Feature
Essential
Professional
Enterprise
Direct booking guidance
Included
Included
Included
Pre-arrival journey
–
Included
Included
Room upgrades
–
Included
Included
Dining upsells
–
Included
Included
Spa and treatment upsells
–
Included
Included
Activity sales
–
Included
Included
Transfers
–
Included
Included
Early check-in and late checkout
–
Included
Included
Personalized offers
–
Included
Included
Post-stay re-engagement
–
Included
Included
One-tap add to reservation
–
Where supported
Where supported
Revenue and upselling — comparison of the Essential, Professional and Enterprise hotel plans
Feature
Professional
Direct booking guidance
Included
Pre-arrival journey
Included
Room upgrades
Included
Dining upsells
Included
Spa and treatment upsells
Included
Activity sales
Included
Transfers
Included
Early check-in and late checkout
Included
Personalized offers
Included
Post-stay re-engagement
Included
One-tap add to reservation
Where supported
Freja Admin
Freja Admin gives the team one place to manage content, offers, agent behaviour, conversations and guest intent. Staff can update hotel information without waiting for a developer.
Freja Admin — comparison of the Essential, Professional and Enterprise hotel plans
Feature
Essential
Professional
Enterprise
Freja level
Assists
Acts
Advises
No-code admin dashboard
Included
Included
Included
Update packages
Included
Included
Included
Update prices and offers
Included
Included
Included
Update experiences
Included
Included
Included
Update opening hours
Included
Included
Included
Review guest questions
Included
Included
Included
Conversation analytics
Included
Included
Included
Booking-intent analytics
Included
Included
Included
Voice-to-action control
–
Included
Included
Automation rules
–
Included
Included
Workflows
–
Included
Included
Advanced guest-intent reporting
–
–
Included
Cross-property benchmarking
–
–
Included
Multi-property dashboard
–
–
Included
Freja Admin — comparison of the Essential, Professional and Enterprise hotel plans
Feature
Professional
Freja level
Acts
No-code admin dashboard
Included
Update packages
Included
Update prices and offers
Included
Update experiences
Included
Update opening hours
Included
Review guest questions
Included
Conversation analytics
Included
Booking-intent analytics
Included
Voice-to-action control
Included
Automation rules
Included
Workflows
Included
Advanced guest-intent reporting
–
Cross-property benchmarking
–
Multi-property dashboard
–
Integrations
Integrations — comparison of the Essential, Professional and Enterprise hotel plans
Feature
Essential
Professional
Enterprise
Connects your PMS and booking engine
Included
Included
Included
Booking engine connection
Included
Included
Included
Adds your CRM and email platform
–
Included
Included
Custom systems and APIs
–
–
Included
Booking-engine deep links
Included
Included
Included
Website embed
Included
Included
Included
No website rebuild
Included
Included
Included
Distribution and channel connections
–
Included
Included
Integrations — comparison of the Essential, Professional and Enterprise hotel plans
Feature
Professional
Connects your PMS and booking engine
Included
Booking engine connection
Included
Adds your CRM and email platform
Included
Custom systems and APIs
–
Booking-engine deep links
Included
Website embed
Included
No website rebuild
Included
Distribution and channel connections
Included
Languages and markets
Languages and markets — comparison of the Essential, Professional and Enterprise hotel plans
Feature
Essential
Professional
Enterprise
Languages/markets included
2
Up to 6
Custom/unlimited
Additional language
Add-on
Add-on
Included within agreement
Market-specific content
Included
Included
Included
Languages and markets — comparison of the Essential, Professional and Enterprise hotel plans
Feature
Professional
Languages/markets included
Up to 6
Additional language
Add-on
Market-specific content
Included
Support
Support — comparison of the Essential, Professional and Enterprise hotel plans
Feature
Essential
Professional
Enterprise
Email support
Included
Included
Included
Phone support
–
Included
Included
Chat support
–
Included
Included
Priority support
–
–
Included
Dedicated Customer Success Manager
–
–
Included
Enterprise SLA
–
–
Included
Support — comparison of the Essential, Professional and Enterprise hotel plans
Feature
Professional
Email support
Included
Phone support
Included
Chat support
Included
Priority support
–
Dedicated Customer Success Manager
–
Enterprise SLA
–
Compliance
Compliance — comparison of the Essential, Professional and Enterprise hotel plans
Feature
Essential
Professional
Enterprise
GDPR-compliant processing
Included
Included
Included
Data-processing agreement
Included
Included
Included
Hotel remains data controller
Included
Included
Included
Xbrandify acts as processor where applicable
Included
Included
Included
Hotel-controlled human escalation
Included
Included
Included
First-party guest intent remains available to hotel
Included
Included
Included
Compliance — comparison of the Essential, Professional and Enterprise hotel plans
Feature
Professional
GDPR-compliant processing
Included
Data-processing agreement
Included
Hotel remains data controller
Included
Xbrandify acts as processor where applicable
Included
Hotel-controlled human escalation
Included
First-party guest intent remains available to hotel
Included
What would it cost to assemble this separately?
Each category below is normally a separate subscription, login and integration.
Separate hotel tool categories and what Xbrandify covers instead
Email, Messenger and Instagram conversations in one inbox
Digital guest guide
In-room digital experience, maps, local recommendations and upsales
Pre-arrival upselling
Upgrades, dining, spa, transfers and check-in timing
Travel planner
Visual itineraries, shared planning and saved experiences
AI visibility service
Structured property content for ChatGPT, Google AI and Perplexity
Reporting and analytics
Conversation, booking-intent and guest-intent reporting
Integrations and maintenance
PMS, booking engine and channel connections kept current
Costs for separate tools vary by supplier, hotel size, usage and integrations, so no indicative figures are published here.
Hotel AI pricing questions, answered
How much does Xbrandify cost for a hotel?
Hotel plans start from €249 per month when paid annually. The final monthly subscription is the higher of the plan minimum or the number of rooms multiplied by the plan's per-room rate.
How is the monthly hotel AI price calculated?
Essential costs €10 per room with a €249 monthly minimum. Professional costs €12 per room with a €499 monthly minimum. Enterprise starts at €14 per room with a €999 monthly minimum.
How do I choose the correct Xbrandify plan?
Choose by functionality rather than hotel size. Essential covers AI visibility, direct booking and guest assistance. Professional adds planning, connected communication channels, pre-arrival selling and automation. Enterprise adds portfolio management, advanced reporting, custom integrations and dedicated support.
Is Xbrandify priced per room?
Yes. Room count reflects the likely volume of guest conversations, bookings and commercial opportunities handled by the platform. A minimum subscription applies to each plan.
Can a small boutique hotel use Xbrandify?
Yes. A smaller property can use any plan. A 15-room boutique hotel can start with Essential at the €249 monthly minimum or select Professional if it needs planning, email communication and pre-arrival selling.
Can Xbrandify guarantee that ChatGPT recommends my hotel?
No provider can guarantee what an independent AI system recommends, and anyone promising it is guessing. What we do is measurable: we monitor how AI systems answer travel questions in every market you sell in, and improve your content on your plan's cadence. Visibility compounds month over month.
When will I be visible, and when can I expect bookings from AI?
Around three months, the dashboard starts moving. By six months the numbers are meaningfully better, because we have learned which questions surface your property and which characteristics travellers search on. From there it compounds — each year you hold more authority in your niche. Bookings follow visibility, though many guests see you mentioned, then check your site before booking.
How is Xbrandify different from other AI visibility tools?
Most visibility tools report how visible you are and tell you what to fix. Then the work lands back on you — rewriting pages, restructuring content, repeating it next month. Xbrandify does the work. We structure, publish and maintain your content automatically, without touching your existing website, and every improvement we learn compounds across our hotels.
Does AI visibility also help our SEO?
Yes, though not the way an SEO agency works. The same structured content is read by Google's AI results and by traditional search crawlers, so both improve. The method differs: rather than rewriting your website to chase keywords, we build an AI-readable layer alongside it and keep it current automatically. And when a guest arrives, Freja answers them personally, in their own language.
What is an AI Visibility Market?
A language and every market that speaks it. Adding German covers Germany, Austria and Switzerland; Spanish covers Spain and Latin America. We structure and monitor your content for how each country actually searches in that language, because terminology, seasons and expectations differ. One language opens several markets at once.