Hotel AI pricing

One platform. Three levels of depth.

Plans start from €249 per month, priced by room count. Nothing to migrate.

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Hotel AI plans and prices

Choose billing period

Essential

From €249/month

Minimum €249/month. €10 per room/month.

Paid annually.

Get discovered. Get booked.

  • AI visibility across ChatGPT, Perplexity and Google AI
  • Visual AI agent answering from live hotel content
  • Direct booking guidance and booking-engine deep links
  • In-room QR stands, tailored maps and voice output
  • Connects your PMS and booking engine

Professional

MOST CHOSEN
From €499/month

Minimum €499/month. €12 per room/month.

Paid annually.

Grow revenue across the whole guest journey.

  • Everything in Essential
  • Pre-arrival journeys, upgrades, dining, spa and transfers
  • Visual Travel Planner with shared, shareable itineraries
  • Adds your CRM and email platform
  • Up to 6 languages, automation and workflows

Enterprise

From €999/month

Minimum €999/month. €14 per room/month. Pricing may be customized for large groups and complex portfolios.

Paid annually.

Run AI across every property.

  • Everything in Professional
  • Multi-property dashboard and centralized governance
  • Cross-property reporting and benchmarking
  • Custom systems and APIs
  • Dedicated CSM, priority support and enterprise SLA

From-prices in EUR excluding VAT, based on annual billing. Quarterly billing is 25% higher. Implementation is currently included with every hotel subscription.

  • Mews integration
  • GDPR compliant
  • Works with your existing website
  • Multilingual
  • No platform migration
  • Human escalation included
  • Implementation included

Choose by capability, not hotel size.

The plan is selected by functionality, not by property size. The final subscription is the plan minimum or the room count, whichever is higher.

One language opens every market that speaks it. Adding German reaches Germany, Austria and Switzerland — and we optimise for how each country actually searches, not one translation reused three times.

The formula

Monthly price = the higher of the plan minimum or the number of rooms multiplied by the room rate.

Worked example

A 60-room hotel on Professional pays 60 × €10 = €600 per month.

One platform instead of disconnected hotel tools.

  1. AI discovery
  2. Visual booking
  3. Guest communication
  4. Travel planning
  5. Pre-arrival selling
  6. In-stay assistance
  7. Guest-intent insights

One AI. One guest journey. One source of intent.

Guest intent

The intent layer large travel platforms have. Now your hotel has it too.

Most hotels only see the final reservation. Through visual cards, maps, conversations and the Travel Planner, guests reveal what they are interested in long before they book.

  • Room types
  • Spa treatments
  • Restaurants
  • Upgrades
  • Activities
  • Romantic experiences
  • Family experiences
  • Transfers
  • Early arrival
  • Late checkout
  • Destination interests

Guest-intent data is handled according to the hotel privacy policy, the data-processing agreement and applicable GDPR requirements.

Choose the level of onboarding you need.

Implementation is currently included with every hotel subscription.

Onboarding and implementation compared across the Essential, Professional and Enterprise hotel plans
FeatureProfessional
LevelWhite-glove
Kickoff callIncluded
PMS and booking connectionIncluded
AI content structureBuilt for you
Agent personalityBuilt to your brand
Team trainingDedicated session
Launch reviewLive review
30-day optimizationIncluded

Full feature comparison

Every capability, plan by plan. Availability is written as text — Included, Add-on, Coming soon, Custom or a dash for not included — so nothing depends on colour alone.

What would it cost to assemble this separately?

Each category below is normally a separate subscription, login and integration.

Separate hotel tool categories and what Xbrandify covers instead
Separate tool categoryCovered by Xbrandify
Guest chatbot and Q&AWebsite chat, guest questions, hotel-approved answers
Guest messagingEmail, Messenger and Instagram conversations in one inbox
Digital guest guideIn-room digital experience, maps, local recommendations and upsales
Pre-arrival upsellingUpgrades, dining, spa, transfers and check-in timing
Travel plannerVisual itineraries, shared planning and saved experiences
AI visibility serviceStructured property content for ChatGPT, Google AI and Perplexity
Reporting and analyticsConversation, booking-intent and guest-intent reporting
Integrations and maintenancePMS, booking engine and channel connections kept current

Costs for separate tools vary by supplier, hotel size, usage and integrations, so no indicative figures are published here.

Hotel AI pricing questions, answered

How much does Xbrandify cost for a hotel?

Hotel plans start from €249 per month when paid annually. The final monthly subscription is the higher of the plan minimum or the number of rooms multiplied by the plan's per-room rate.

How is the monthly hotel AI price calculated?

Essential costs €10 per room with a €249 monthly minimum. Professional costs €12 per room with a €499 monthly minimum. Enterprise starts at €14 per room with a €999 monthly minimum.

How do I choose the correct Xbrandify plan?

Choose by functionality rather than hotel size. Essential covers AI visibility, direct booking and guest assistance. Professional adds planning, connected communication channels, pre-arrival selling and automation. Enterprise adds portfolio management, advanced reporting, custom integrations and dedicated support.

Is Xbrandify priced per room?

Yes. Room count reflects the likely volume of guest conversations, bookings and commercial opportunities handled by the platform. A minimum subscription applies to each plan.

Can a small boutique hotel use Xbrandify?

Yes. A smaller property can use any plan. A 15-room boutique hotel can start with Essential at the €249 monthly minimum or select Professional if it needs planning, email communication and pre-arrival selling.

Can Xbrandify guarantee that ChatGPT recommends my hotel?

No provider can guarantee what an independent AI system recommends, and anyone promising it is guessing. What we do is measurable: we monitor how AI systems answer travel questions in every market you sell in, and improve your content on your plan's cadence. Visibility compounds month over month.

When will I be visible, and when can I expect bookings from AI?

Around three months, the dashboard starts moving. By six months the numbers are meaningfully better, because we have learned which questions surface your property and which characteristics travellers search on. From there it compounds — each year you hold more authority in your niche. Bookings follow visibility, though many guests see you mentioned, then check your site before booking.

How is Xbrandify different from other AI visibility tools?

Most visibility tools report how visible you are and tell you what to fix. Then the work lands back on you — rewriting pages, restructuring content, repeating it next month. Xbrandify does the work. We structure, publish and maintain your content automatically, without touching your existing website, and every improvement we learn compounds across our hotels.

Does AI visibility also help our SEO?

Yes, though not the way an SEO agency works. The same structured content is read by Google's AI results and by traditional search crawlers, so both improve. The method differs: rather than rewriting your website to chase keywords, we build an AI-readable layer alongside it and keep it current automatically. And when a guest arrives, Freja answers them personally, in their own language.

What is an AI Visibility Market?

A language and every market that speaks it. Adding German covers Germany, Austria and Switzerland; Spanish covers Spain and Latin America. We structure and monitor your content for how each country actually searches in that language, because terminology, seasons and expectations differ. One language opens several markets at once.

See Xbrandify running on your property.

We will show you what AI search understands about your hotel today, and what Freja would do with it.

Book a demo