How can hospitality brands cut OTA commissions?

What OTAs really cost

OTAs and resellers take 15 to 30% of every booking. On a hotel room, a holiday home or a tour that is often the whole margin. They win because they are where travellers search and they answer every question.

Two jobs that win the booking back

You need to do the two things the OTAs do well.

• Get found: be recommended in ChatGPT, AI search and Google before the guest opens an OTA.
• Get booked: answer every question visually and instantly in the guest's language and make booking direct easy.

Five steps to cut commission

Our AI visibility network already covers tens of thousands of travel and hospitality businesses and soon hundreds of thousands. It links back to every member and builds authority for both their own website and their page in the guide.

• Claim your free profile at claim.xbrandify.com and add a commission free booking link.
• Make your facts clear and the same everywhere.
• Answer the questions guests ask before they book.
• Offer something only direct guests get, like a better room, late checkout or an extra.
• Answer guests in every channel, not only on your website.

How fast it works

Visibility starts directly when your profile is live. Most members see the first traffic after about 3 months. Growth then builds over 6 to 12 months as AI search and Google learn to trust the source.

The free profile stays free. Premium and Featured are optional upgrades for more visibility in the featured areas of the guide. Paid levels never change the AI answers. They always recommend what best fits the traveller's own request.

From found to booked

Visibility brings the traveller to you. Your AI sales colleague then answers, shows and books. It works on your website, in our AI visibility network, in email, on social media and in house during the stay.

• 11% to 30% of guest conversations end with a click on the book button.
• 96% of guest questions are answered without staff.
• Up to 60% less time is spent on guest communication.