Travel Planner and traveller intent: questions answered
What travellers can plan and share, and what the resulting intent signals mean for you.
What can travellers do in the Travel Planner?
They can save experiences, build a visual multi-day itinerary, invite family, friends or colleagues to plan together, continue later, share or download the plan and book from it.
What is traveller intent?
Traveller intent is the first-party signal created while people explore: destinations, activity types, dates, party size, accessibility needs, budget level and saved experiences.
How is traveller intent used?
To personalise recommendations, prioritise products, plan capacity and time offers — using your own data rather than third-party profiles.
Is traveller intent GDPR compliant?
Traveller-intent data is handled according to your privacy policy, the data-processing agreement and applicable GDPR requirements. You remain the data controller.
Can partners see the same intent data?
Destination plans can share agreed, aggregated insight with partner and member businesses. What is shared is configured by you.
See the plans and prices
Tour operators and DMCs start from €399 per month, destinations from €999. Compare every capability side by side.
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